Executives ask ShowEast attendees to have patience
By Carl DiOrio
Oct 27, 2009, 11:00 PM ET
ORLANDO — Execs seem almost embarrassed about the prospect of promising too much too soon regarding digital cinema.
Too late.
A decade into a planned industrywide conversion to digital projection, the effort remains a work in progress, with the protracted credit crunch reducing the rollout of d-cinema hardware to a snail’s pace for the past year. That’s also hampered the related introduction of 3D projection.
But with the financial community finally beginning to rebound, d-cinema proponents here Tuesday politely asked exhibitors attending ShowEast to keep the faith.