Executives ask ShowEast attendees to have patience

By Carl DiOrio
Oct 27, 2009, 11:00 PM ET

ORLANDO — Execs seem almost embarrassed about the prospect of promising too much too soon regarding digital cinema.

Too late.

A decade into a planned industrywide conversion to digital projection, the effort remains a work in progress, with the protracted credit crunch reducing the rollout of d-cinema hardware to a snail’s pace for the past year. That’s also hampered the related introduction of 3D projection.

But with the financial community finally beginning to rebound, d-cinema proponents here Tuesday politely asked exhibitors attending ShowEast to keep the faith.

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