
COLOGNE, Germany — It’s an adolescent boy’s dream.
In hall after hall at the video games trade fair gamescom in Cologne you can slay dragons, score tournament-winning goals and blast the hell out of hordes of Nazis/aliens/orcs/demons. All while being attended to in real life by beautiful women dressed as geishas, Amazon warriors and short-shorts-wearing soccer hotties.
In the business, this is known as playing to your base.