Hulu

As online viewership surges, media companies reconsider the wisdom of sharing their content for free.
By Dawn C. Chmielewski and Meg James
May 11, 2009 

Online video site Hulu trumpeted its ascension to the media big time a few months back with a dash of sardonic humor. In its debut TV commercial, in which Alec Baldwin mocks the audience’s addiction to the very shows he creates as a fictional network executive, the site calls itself “an evil plot to destroy the world.”

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